How to Create and Launch Your First Campaign
Create and launch a cold email campaign by selecting a contact list, choosing sending accounts, building your email sequence, and configuring your campaign settings.
Lauren Gilbert
Last Update há um mês
From your dashboard, click Campaigns, then click Create Campaign.
Step 2: Configure Campaign Settings
Complete the following campaign settings:
- Campaign Name
- Contact List
- Forward Replies To (optional)
- Open & Click Tracking (tracks email opens and link clicks)
- Include Unsubscribe Link
- Tags (optional)
Click Select Email Accounts and choose the email accounts you want to use for sending.
Click Next Step to continue.
Enter your:
- Subject Line
- Email Content
Click Add Sequence to create additional follow-up emails.
For each follow-up, configure:- Trigger (determines when the follow-up email is sent)
- Wait Days (the number of days to wait before sending)
Click Add Variation to create alternative subject lines or email copy for testing.
Click Preview & Test to review your email and send a test message before launching.
Click Next Step when your sequence is ready.
Choose one of the following options:
- Prioritize Follow-Ups
- Prioritize New Contacts
Enable ESP Matching to send emails through a mailbox provider that matches the recipient's provider when available.
Enable Auto-Pause on Bounce and set a bounce threshold.
If the bounce rate exceeds the selected threshold, the campaign will automatically pause.
Configure the following:
- Sending Days
- Sending Window
- Timezone
- Start Date
Click Launch Campaign.
Your campaign will begin sending emails according to the schedule you selected.
Before launching a campaign, ensure that:
- At least one email account is connected
- A contact list has been uploaded
- Your sending domain is properly authenticated