How to Avoid the Spam Folder: A Deliverability Checklist
Improve your email deliverability by following this checklist before launching your cold email campaigns.
Lauren Gilbert
Last Update 14 hari yang lalu
Step 1: Authenticate Your Domain
Set up SPF, DKIM, and DMARC for your sending domain.
These authentication records help email providers verify that your emails come from a trusted sender, improving your chances of reaching the inbox.
If you use Done For You Email Infrastructure, these records are configured for you.
Step 2: Warm Up Your Email Accounts
Enable Warm-up for every new inbox before sending campaigns.
Warm-up gradually builds your sender reputation by automatically sending and receiving emails. Recommended warmup period: 2–4 weeks.
Enable Warm-up for every new inbox before sending campaigns.
Warm-up gradually builds your sender reputation by automatically sending and receiving emails. Recommended warmup period: 2–4 weeks.
Step 3: Verify Your Contact List
Before launching a campaign, verify your contact list to remove invalid or inactive email addresses.
This helps reduce bounce rates and protects your sender reputation.
Before launching a campaign, verify your contact list to remove invalid or inactive email addresses.
This helps reduce bounce rates and protects your sender reputation.
Step 4: Optimize Your Email Content
- Before sending your campaign, use Automailer's built-in writing tools: AI Writer helps generate email content and spintext variations.
- Spam Check identifies words and phrases that could trigger spam filters.
Keep your emails short, personalized, and relevant to your audience.
Step 5: Control Your Sending Volume
Avoid sending large numbers of emails from a single inbox.
Instead:
Avoid sending large numbers of emails from a single inbox.
Instead:
- Set reasonable daily sending limits.
- Use multiple sending accounts.
- Increase sending volume gradually over time.
Step 6: Monitor Your Deliverability
Run an Inbox Placement Test to see whether your emails are landing in the inbox or spam folder.
Continue monitoring your campaigns by reviewing:
Run an Inbox Placement Test to see whether your emails are landing in the inbox or spam folder.
Continue monitoring your campaigns by reviewing:
- Inbox placement
- Bounce rates
- Reply rates
Important Note
Good email deliverability depends on multiple factors working together. For the best results:
Good email deliverability depends on multiple factors working together. For the best results:
- Authenticate your domain.
- Warm up every inbox.
- Verify your contact lists.
- Optimize your email content.
- Increase sending volume gradually.
- Test your inbox placement regularly.